BLOGGING | SOCIAL MEDIA
The blogger & writer dilemma: Medium or LinkedIn?
Considerations for content creators and bloggers, plus my publishing strategy revealed
Let’s keep this short and sweet. Blogging is living a new life. The number of active bloggers in the United States is forecast to hit 31.7 million in 2020 (Optinmonster, 2019). That marks a 12% increase in the five year period from 2015 to 2020.
In 2019, the average blog post was 1236 words long (Orbit Media, 2019). And if trends are a good indication to go by, then you’d also be interested to know that this is 53% longer than it was six years ago.
In fact, most content marketers seem to be investing more time and effort into producing longer blog posts. The latest blogging statistics show that the number of blog posts over 2,000 words has increased from approximately 2% of the total blog posts published in 2014 to 12% in 2019.
Burning question and scope
The number one question I get from people that are getting into blogging is:
Where should I post?
LinkedIn? Medium? Tumblr? What about my site?
