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Federico Francioni
Principal Experience Designer @ Facebook 🕹 Striving to envision, design & deliver outstanding experiences for all kinds of users 🔮


Don’t be a jerk: read this if you’re new to the app and/or you really want to keep the harmony

Photo by William Krause on Unsplash

Yes, Clubhouse is the new shiny trend we’re all enjoying and trying to understand.

Clubhouse is a highly-interactive, real-time…

3 simple experiments to spark creativity.

Let’s start with a very important disclaimer: When people think about creativity — especially the ones who don’t consider themselves to be creative — artists immediately come to mind. Sculptors, painters and dancers. Like Pablo Picasso and Michelangelo. People whose work altered the ways we think about beauty and even how we see the world. Or our minds turn to innovators like Walt Disney, Martin Luther King or Steve Jobs. Their ideas were so different from existing products and processes that they swiftly and dramatically changed our world. …


This means understanding how code works is even more important for Designers

Once upon a time only a very small group of tech-savvy individuals — some self-described webmasters — built things on the internet. Today anyone with a computer and access to the internet can build a website using GUI-based tools have extended far beyond static sites to fully functional applications.


What if your earphones could adapt to your ear to provide the best sound experience ever?

Artist like the #Eagles, #BenHarper and #LadyGaga use special earbuds by Ultimate Ears that are customized to their ears. Today you can get the same experience with the UE Fits, whose tips mold to the unique contours of your ears.
This awesomeness has been created by this Logitech spinoff, and we discussed the fascinating creative process and product development with Michael Roy.


Working from home can bring great advantages, if done right

Credits: Daryl Ginn on Dribbble

It’s now clear that business as usual will be different in the world of work. It’s hard to overestimate the disruption to work that has taken place over the past several months. The pandemic has forced employers to move an unprecedented share of employees — some 40% — to remote working. And for those still onsite, social distancing and collaborating remotely with colleagues have transformed the workplace experience.

The Productivity Question

Given the speed and scale of the pandemic-related changes and the fact that employers had no time to prepare staff for the shift to remote work, many expected to see a decline…


Designing for Healthcare means saving lives, discover more about a revolutionary concept by Medtronic & Amazon

This episode has been truly phenomenal. Giovanni is a senior executive who embodies all the design principles we’ve been talking about. At Medtronic, they launched a great project based on the PillCam, a camera-and-sensors-powered capsule that captures images as it travels through the small bowel. They are partnering with Amazon to add AI capabilities and seamless delivery to the service. Overall, a fantastic concept that we investigated in our conversation. See below for some key moments.

Colorectal cancer is deadly but it’s also…


The strategic and creative journey behind BOOM-erang, our new story format

Every organization, business or team should constantly transform, or at least make sure that evolution is one of the key topics to keep in mind, especially if they operate in the digital realm. Failing to do so might bring negative outcomes but, at the same time, embracing change can be the way out of difficult scenarios.

Change is the Only Constant in Life — Eraclitus

Design-ERS was born as a challenge, a new adventure for Raffale and I. Week after week, we are feeling the urge of being experimental.

Step 1 — the Idea Rave

The last few weeks the launch of Instagram Reels and LinkedIn…


A shiny trip into the wonderland of creating yacht and motorhomes

We promised the most unconventional design-ERS, and we’re doing our best to deliver. Raise your hand if you’ve ever designer a yacht or a motorhome like the ones below. No? Well, this is opportunity to learn something more about it, and apply it to your creative environment.

Photo by Marcin Ciszewski on Unsplash


Practical tips to upgrade your interview skills and become a “powerful designer”

Paulo is a design extraordinaire who built his first website just a couple of months after turning five years old. He spent his teenager year reading all of the architecture and design books in his local library in Lisbon while prototyping villas and holiday houses that he copied from architecture magazines.


From Collegiate Soccer Player and Mechanical Engineer to Instagram webcomic artist, screenwriter and movie director

Wait, what is a Multipotentialite?

We had the pleasure to host a unicorn. 🦄 No jokes, a real one. She is one of those people that are nowadays described as a “Multipotentialite”.

People who have wide ranging knowledge and interests and the ability to leverage these different elements to succeed in their current area of focus (which often changes dramatically over time) — Sarah Cummings

Emilie Wapnick is the global guru about this concept. You can…

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