Sign in

Federico Francioni
Principal Experience Designer @ Facebook 🕹 Striving to envision, design & deliver outstanding experiences for all kinds of users 🔮


Photo by William Krause on Unsplash

Yes, Clubhouse is the new shiny trend we’re all enjoying and trying to understand.

Yes, it’s not super inclusive as it’s iPhone only. But I won’t discuss it here.

In the last few weeks I read a lot of great articles about this app (check the list at the end), and listened to a lot of great conversation on it. Today, I’d like to share some considerations on the fact this forming platform’s success (or failure) will truly depend a lot on how users will behave as it opens up to more and more users.

Clubhouse is a highly-interactive, real-time…

Let’s start with a very important disclaimer: When people think about creativity — especially the ones who don’t consider themselves to be creative — artists immediately come to mind. Sculptors, painters and dancers. Like Pablo Picasso and Michelangelo. People whose work altered the ways we think about beauty and even how we see the world. Or our minds turn to innovators like Walt Disney, Martin Luther King or Steve Jobs. Their ideas were so different from existing products and processes that they swiftly and dramatically changed our world. …


At the beginning of January 2021 I had the honor and opportunity to be added to the mentor’s list of ADPList. So far, it has been one of the most fulfilling experiences of my life. Giving back to the design community is fantastic and the magic exchange of ideas and thoughts that are generated during every mentoring session are incredibly precious to me.

I was fortunate enough to be one of the early adopters of the new group session feature, so I offered a couple of mentoring appointments to a total of 50 + 100 attendees, that to my surprise…


Once upon a time only a very small group of tech-savvy individuals — some self-described webmasters — built things on the internet. Today anyone with a computer and access to the internet can build a website using GUI-based tools have extended far beyond static sites to fully functional applications.

These tools are reducing the amount of time and coding expertise required to translate an idea into something people can use. You no longer need to become a programmer to build things on the internet, empowering a new wave of makers from different backgrounds and perspectives.

Today we have one…


Artist like the #Eagles, #BenHarper and #LadyGaga use special earbuds by Ultimate Ears that are customized to their ears. Today you can get the same experience with the UE Fits, whose tips mold to the unique contours of your ears.
This awesomeness has been created by this Logitech spinoff, and we discussed the fascinating creative process and product development with Michael Roy.


Credits: Daryl Ginn on Dribbble

It’s now clear that business as usual will be different in the world of work. It’s hard to overestimate the disruption to work that has taken place over the past several months. The pandemic has forced employers to move an unprecedented share of employees — some 40% — to remote working. And for those still onsite, social distancing and collaborating remotely with colleagues have transformed the workplace experience.

The Productivity Question

Given the speed and scale of the pandemic-related changes and the fact that employers had no time to prepare staff for the shift to remote work, many expected to see a decline…


Designing for Healthcare means saving lives, discover more about a revolutionary concept by Medtronic & Amazon

This episode has been truly phenomenal. Giovanni is a senior executive who embodies all the design principles we’ve been talking about. At Medtronic, they launched a great project based on the PillCam, a camera-and-sensors-powered capsule that captures images as it travels through the small bowel. They are partnering with Amazon to add AI capabilities and seamless delivery to the service. Overall, a fantastic concept that we investigated in our conversation. See below for some key moments.

Colorectal cancer is deadly but it’s also…


Every organization, business or team should constantly transform, or at least make sure that evolution is one of the key topics to keep in mind, especially if they operate in the digital realm. Failing to do so might bring negative outcomes but, at the same time, embracing change can be the way out of difficult scenarios.

Change is the Only Constant in Life — Eraclitus

Design-ERS was born as a challenge, a new adventure for Raffale and I. Week after week, we are feeling the urge of being experimental.

Step 1 — the Idea Rave

The last few weeks the launch of Instagram Reels and LinkedIn…


We promised the most unconventional design-ERS, and we’re doing our best to deliver. Raise your hand if you’ve ever designer a yacht or a motorhome like the ones below. No? Well, this is opportunity to learn something more about it, and apply it to your creative environment.

Photo by Marcin Ciszewski on Unsplash


Paulo is a design extraordinaire who built his first website just a couple of months after turning five years old. He spent his teenager year reading all of the architecture and design books in his local library in Lisbon while prototyping villas and holiday houses that he copied from architecture magazines.

But then in high school he realized that it was possible to design more, and faster. He graduated in Industrial Design from one of the best Design schools in Europe and started doing Web Design as a freelancer. …

Federico Francioni

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store